CARE inc

Neolibric-favoured paid work and the culturally elevated ‘independent’ mean that care is reinvented.  Introducing CARE inc, the new ‘improved’ version of care.

Are you tired of the drudgy and mundane time wasting of caring_ Do you find housework beneath you_ Are you busy being important doing important things_ Do you like to work, because you like money, because money can b

This outsourcing of otherwise unpaid and essential care work, is called liberation.  Or perhaps neo-liberalisation.  It is usually women who are being freed from this drudgery, and usually women who have the honour of taking the new and low paid jobs that have arisen to liberate women.

One might suggest that a Universal Basic Wage makes more sense – as this would mean you could be paid to do care work, rather than be employed by CARE* inc to perform this service.*Care Assistance Requiring Exploitation

One aspect of care work that CARE inc offers liberation from is that of Mothering.  Thanks to the cultural development of Motherhood (where women are isolated and in addition to Mothering are expected to perform all domestic duties  and other community work, without pay or recognition), many have viewed this as a step in the right direction.  However, many are also seeing that liberation from Mothering does not mean liberation from Motherhood.  In fact, Motherhood now has the added expectation of the triple shift.  Mothering + Domestic duties + Career.  Only one of these is paid, and that pay must be use to outsource the others or the reliance on volunteer support is necessary (usually supplied by a related, older, female…often called a Mother).  Or all three must be performed at once.

This paid outsourcing falls under the CARE inc umbrella.

Interestingly, this triple shift has not been applied to ‘Fatherhood’, a much ignored and neglected social construct.  However, it is worth noting that Fathering may result in a Career Limiting Move (CLM).

We have a long established acceptance that HealthCARE is better, mostly due to the technological ‘advancements’ and freedom from confronting our humanity.  In health CARE those seeking attention are called Consumers, which is provided by trained and qualified individuals.  More recently the rise and focus on getting more people (this includes women, who are now recognised as People, but still not as women) into the idealised workforce has seen the provision of childCARE.  This has the added bonus of creating jobs, though, these are considered unskilled and so are not highly paid.

All this is brought to you by Neoliberalism.  Supply and demand rule, only that which is measurable is valued. And independence is the highest attainment.  Just think of all the resources dedicated to making children independent, and the sooner the better.


The buzzword for Neoliberialism is Choice.


You can choose to be a stay-at-home Mother, a working Mother (full or part time).  You can choose to Be a Mother.  You can choose all the things!

But choosing means others should not be responsible.


Because You Chose.


The tax payer really should not be burdened by those who choose to stay at home.

or choose to be a single mother (!!).  or choose to be poor.  or disabled.  or not a man.


Now that being a woman is a choice, and being a mother is a choice, the best we have is CARE inc.  There are no citizens in neoliberalism, only consumers.


Welcome to the Brave New World.


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